Day 01 | Covid-19 Closure BTS
I thought I would share a quick BTS into what life looks like for a small business owner/ lash artist forced to close right now during the Covid-19 pandemic. As a lash artist it was impossible for me to continue working while maintaining the CDC's recommended 6ft distancing so closure was really my only option if I wanted to do my part to #flattenthecurve. And now here we are, the end of day one of my closure. Yesterday I felt like total shit knowing I had to close my business and today I feel so totally blessed and far less stressed.
For my day one goals I set out to cut back my business expenses, update my business hours on all platforms, and to touch base with my clients. Anything beyond that was a bonus. I also was focused on sticking to our new homeschool routine the best I could.
Cut back business expenses
Luckily for me I was blessed with an amazing email last night from my biz landlord letting me know that they were reducing business rent for the next two months without me having to initiate the conversation, but had I not gotten that email I would have first started there. Next step was touching base with anything I had financed for business and chatting about delaying payments and reducing payments. Because this outbreak is global every small business is feeling it and everyone I had to chat with was so amazing and supportive and understanding. The last step was to cancel work subscriptions like music streaming and other non-essentials. This is so quick and easy and normally doesn't require any conversation as most things can be done quickly online.
Updating Business Hours on ALL platforms
Now that I had relieved the stress of finances I set my focus to updating all my platforms of my closure. This meant posts on IG and FB as well as updating Google My Business and my website. Updating Google was quick and easy and I decided that over the next two weeks, or however long this takes, I will also be updating services and products.
When updating my website I quickly created a pop up light box on my embedded booking page letting potential clients know that my doors are temporarily closed but I would love to let them know when my books are reopened using a text notification system. I set this up using Slick Text, a free texting platform.
Touch Base with Clients
Lastly, but most importantly (business wise), I reached out to my clients and let them know I was closing my doors and shared with them that I would miss them and also ways that they could continue to support my business. I did this using MailChimp, my preferred free method of email communication, as well as individual text messages to the clients I had booked for the next two weeks. I definitely feel blessed because my clients were so understanding and so willing to rebook rather than cancel.
After I knocked these few things off my list I focused on just hanging out with my family. Covid-19 is blessing us with time to spend with our loved ones and I have every intention to do that. We made play-dough today and listened to Story time with Olaf before bedtime and ordered desert from another local small business. Small businesses have to stick together and support each other as much as possible right now so treat each other with kindness. Also, follow Josh Gad of Instagram!
Stay positive lash friends! Im here for you if you need a shoulder to cry on or a friend to vent to! Our businesses will bounce back from this even stronger! Let me know if you would like to learn more about any of the business tools I mentioned above and Ill be back tomorrow with another update!